Senior product designer
I'm a calm, organized, and confident thinker who leads with a strong understanding of business requirements, and empathy for the end user.
I design across the entire product lifecycle—from visionary concepts to iterative optimizations—grounding my decisions in user insights, cross-functional alignment, and scalable systems thinking.
Currently leading the design of Recharge’s Checkout offerings for Shopify Plus merchants; previously spearheaded their Rewards suite, and helped lauch a 0-1 offering Referrals offerings.
Ottawa based, with roots in Mumbai, and I'm ready to take on my next design challenge.
MY Process
Discovery: Every design challenge begins with deep collaboration—engaging stakeholders to capture the full context and vision.
Define and Design: I combine user journey mapping, rapid brainstorming, and agile strategy sessions to distill insights into elegant, user-centered solutions.
Featured work
Driving adoption with a loyalty offering that delivers
Responsibilities
MVP launch, rapid iterations, domain expertise, UI/UX, product development and strategy.
Summary
Taking Recharge from a subscription only to a subscription and retention offering by revamping and expanding our loyalty offering, to deliver valuable solutions to both the merchant and customer.
Reducing Friction: Strategic overhaul to combat churn
Responsibilities
User research and testing, UI/UX design, prototyping, rapid iterations.
Summary
Jungle Scout’s browser extension provides Amazon sellers the data and insights needed to succeed on the platform. Facing elevated churn rates and potential market share loss, I conducted deep product analysis, pinpointed key usability issues, and championed a strategic overhaul to reclaim competitive ground.
Enhancing Review automation by leveraging User Feedback
Responsibilities
Cross-team collaboration, User research, User testing, UI/UX design.
Summary
Identified the business and customer requirement, and spearheaded the upgrade to Review Automation. An Amazon approved solution that completely automates the Seller Central review request process for Jungle Scout users.
What’s It Like to Work with Me?
Nithin T.
Senior UX Designer, Leeven
We collaborated while I was at Jungle Scout and it was a great honor to learn from Zaid. He is one of the best in the domain and is always willing to share best practices.
Zaid’s UX knowledge helped us to always stay focused on the goals. He is also very responsible and detail-oriented, qualities that make him stand out. Zaid is not shy to voice out his opinions. Glad to have worked with him!
Trevor C.
Senior UX Researcher, Jungle Scout
As the Senior UX Researcher at Jungle Scout, I worked closely with Zaid. He was enthusiastic about learning how to integrate UX research into his own process better. He commonly reached out to me, asking what he could do to help conduct and synthesize research. He even did this for projects that did not apply directly to him! Zaid often went above and beyond to upskill while on the job, even if it meant putting in extra hours.
Zaid exhibits the number one thing I see in successful UX Designers: critical thinking skills. He is able to take a step back, evaluate a problem from first principles, and then create a strategy for coming up with solutions.
Zaid can bring tremendous value to any UX team and make tangible impacts from day one.
About me
My 7+ years of design experience in e-commerce, med-tech, and video games have taught me that impactful design extends far beyond creating a slick UI and meeting feature requirements.
To me, good design is about broadening perspectives and understanding the external world—whether it’s global events, local challenges, or the latest trends in your industry. It’s about empathy, observation, and continuous learning. Less talking, more listening. Less trying to impress, more striving to understand. This mindset not only leads to better design outcomes but has also led to me forming fulfilling and lasting relationships both in and outside of work, while helping to skyrocket my growth as a human and designer.
On the side, I co-run Rhizhome - a plant furniture brand - with my wife, Zainab, snap pictures on my travels, visit local art exhibits, and occasionally revisit a digital painting project that I probably should have abandoned ages ago.
Contact:
zaidalirasool@gmail.com,
LinkedIn.
