SR. Product Designer

I design by listening closely, collaborating deeply, and building scalable solutions. Currently leading design for Recharge’s Checkout offering.

At Recharge and Jungle Scout, I designed solutions used by these brands

SR. Product Designer

I design by listening closely, collaborating deeply, and building scalable solutions. Currently leading design for Recharge’s Checkout offering.

At Recharge and Jungle Scout, I designed solutions used by these brands

Selected works

Designing loyalty that delivers

To help merchants retain subscribers, we set out to reimagine Recharge’s loyalty offering. I designed a solution that rewards the subscriber, and incentivizes one-time buyers for converting to subscribers. The result: A loyalty experience that delivers real value to both merchants and their customers.

Research

0-1 MVP Launch

Interaction design

Mobile-app design

Web-app design

Read case study
Read case study
Read case study

Driving design strategy to reduce churn

To address rising churn and defend market share, I led a strategic redesign of Jungle Scout’s Amazon browser extension by identifying key usability gaps and delivering improvements that re-engaged users and strengthened product-market fit.

Design strategy

Research

Prototyping

Post-launch pivot

Browser extension design

Read case study
Read case study
Read case study

Upgrading Review Automation

I led the upgrade of Review Automation, an Amazon-approved tool that fully automates the Seller Central review request process for Amazon Sellers. By aligning business goals with customer needs, I delivered a solution that simplifies reviews and saves sellers valuable time.

Cross-team collaboration

Business goal setting

Leadership approval

Web-app design

Read case study
Read case study
Read case study

My process

Discovery: Every design challenge begins with deep collaboration, engaging stakeholders to capture the full context and vision.

Define and Design: I combine user journey mapping, rapid brainstorming, and agile strategy sessions to distill insights into elegant, user-centered solutions.

What's it like to work with me

"Zaid had a remarkable facility for simplifying these complicated experiences"

Zaid is a talented, insightful designer who raise the bar on every project he takes on. He digs deep to understand the user problem and partners well with engineering. At Jungle Scout, we worked on highly technical, data-centric solutions to complex information gathering and analysis problems.

Zaid's designs almost always delivered significant measurable improvements. I would happily have Zaid on any team of mine!

Zaid is a talented, insightful designer who raise the bar on every project he takes on. He digs deep to understand the user problem and partners well with engineering. At Jungle Scout, we worked on highly technical, data-centric solutions to complex information gathering and analysis problems.

Zaid's designs almost always delivered significant measurable improvements. I would happily have Zaid on any team of mine!

Rhonda G: Director of Design

"Zaid always works with intention, shares openly, and leaves ego at the door"

I've had the opportunity to work with Zaid as Senior Product Designers together at Recharge. I've seen Zaid tackle a number of difficult UX challenges in our time together.

The thing about Zaid is that no matter how difficult the challenge, he always faces it eagerly with a smile on his face. He's willing to learn and is humble, and he wants to do his work well.

I've had the opportunity to work with Zaid as Senior Product Designers together at Recharge. I've seen Zaid tackle a number of difficult UX challenges in our time together.

The thing about Zaid is that no matter how difficult the challenge, he always faces it eagerly with a smile on his face. He's willing to learn and is humble, and he wants to do his work well.

Kayla S: Senior Product Designer

A little more about me

My 7+ years of design experience in e-commerce, med-tech, and video games have taught me that impactful design extends far beyond creating a slick UI and meeting feature requirements.

To me, good design is about broadening perspectives and understanding the external world, whether it’s global events, local challenges, or the latest trends in your industry. It’s about empathy, observation, and continuous learning. Less talking, more listening. Less trying to impress, more striving to understand.

On the side, I co-run Rhizhome - a plant furniture brand - with my wife, Zainab, snap pictures on my travels, visit local art exhibits, and occasionally revisit a digital painting project that I probably should have abandoned ages ago.

My 7+ years of design experience in e-commerce, med-tech, and video games have taught me that impactful design extends far beyond creating a slick UI and meeting feature requirements.

To me, good design is about broadening perspectives and understanding the external world, whether it’s global events, local challenges, or the latest trends in your industry. It’s about empathy, observation, and continuous learning. Less talking, more listening. Less trying to impress, more striving to understand.

On the side, I co-run Rhizhome - a plant furniture brand - with my wife, Zainab, snap pictures on my travels, visit local art exhibits, and occasionally revisit a digital painting project that I probably should have abandoned ages ago.

Let's collaborate

Got something cooking? Whether it’s just a sketch or fully scoped, I’m happy to help.
Shoot me a note: zaidalirasool@gmail.com

Zaidali Rasool, Rhizhome (C) 2025