Selected works
Designing loyalty that delivers
To help merchants retain subscribers, we set out to reimagine Recharge’s loyalty offering. I designed a solution that rewards the subscriber, and incentivizes one-time buyers for converting to subscribers. The result: A loyalty experience that delivers real value to both merchants and their customers.
Driving design strategy to reduce churn
To address rising churn and defend market share, I led a strategic redesign of Jungle Scout’s Amazon browser extension by identifying key usability gaps and delivering improvements that re-engaged users and strengthened product-market fit.
Upgrading Review Automation
I led the upgrade of Review Automation, an Amazon-approved tool that fully automates the Seller Central review request process for Amazon Sellers. By aligning business goals with customer needs, I delivered a solution that simplifies reviews and saves sellers valuable time.
My process
Discovery: Every design challenge begins with deep collaboration, engaging stakeholders to capture the full context and vision.
Define and Design: I combine user journey mapping, rapid brainstorming, and agile strategy sessions to distill insights into elegant, user-centered solutions.
What's it like to work with me
"Zaid had a remarkable facility for simplifying these complicated experiences"
Rhonda G: Director of Design



"Zaid always works with intention, shares openly, and leaves ego at the door"
Kayla S: Senior Product Designer

A little more about me
Let's collaborate
Got something cooking? Whether it’s just a sketch or fully scoped, I’m happy to help.
Shoot me a note: zaidalirasool@gmail.com
Zaidali Rasool , Rhizhome (C) 2025