Product Designer

Currently bootstrapping CliniSift. Previously led design at Recharge's Checkout and Loyalty teams.

AI is part of how I work now, not a curiosity. Open to the right opportunity.

I've designed solutions used by some of these brands

Product Designer

Currently bootstrapping CliniSift. Previously led design at Recharge's Checkout and Loyalty teams.

AI is part of how I work now, not a curiosity. Open to the right opportunity.

I've designed solutions used by some of these brands

Selected works

Making a setup merchants don't fly through

Redesigned Recharge's canvas builder as a guided setup flow, cutting same-session drop-off from 38% to 9% (4.2x reduction). Currently the default pattern across Recharge's offering, replacing the canvas builder entirely.

Research

Designing with data

Design systems

Interaction design

Read case study
Read case study

Loyalty that keeps subscribers through their next order

Rebuilt Recharge Loyalty from the ground up to help merchants retain subscribers. Hit 35% merchant adoption against a 12% goal (nearly 3x target), with 1M+ customers rewarded and 48% retention after the third order.

Research

0-1 MVP Launch

Interaction design

Mobile-app design

Web-app design

Read case study
Read case study

Designing an extension Amazon sellers don't uninstall

Redesigned Jungle Scout's browser extension used by 450K sellers. Monthly churn dropped 13%, product tracking rose 17%, and filter usage climbed 9%.

Design strategy

Research

Prototyping

Post-launch pivot

Browser extension design

Read case study
Read case study

Review automation that earns reviews

Sellers who adopted the upgraded feature were 89% less likely to churn. One customer went from 355 reviews to 2,000+ in seven months

Cross-team collaboration

Business goal setting

Leadership buy-in

Web-app design

Read case study
Read case study

My process

Discovery: Listen first. My first step is always to go around the room, asking questions, chatting with stakeholders, taking notes, before I put pen to paper. Claude, Figma Make, and Stitch speed up the synthesis.

Define and design: Alignment over pixels. I use brainstorming tools and exercises to get the team on the same page. If the team isn't arguing about the right problem, no amount of UX can save it.

Know when to drop the process. The best outcomes come from knowing when to follow the framework, and when to walk away from it.

What's it like to work with me

"Zaid has a remarkable facility for simplifying these complicated experiences"

Zaid is a talented, insightful designer who raise the bar on every project he takes on. He digs deep to understand the user problem and partners well with engineering. At Jungle Scout, we worked on highly technical, data-centric solutions to complex information gathering and analysis problems.

Zaid's designs almost always delivered significant measurable improvements. I would happily have Zaid on any team of mine!

Zaid is a talented, insightful designer who raise the bar on every project he takes on. He digs deep to understand the user problem and partners well with engineering. At Jungle Scout, we worked on highly technical, data-centric solutions to complex information gathering and analysis problems.

Zaid's designs almost always delivered significant measurable improvements. I would happily have Zaid on any team of mine!

Rhonda G: Director of Design

"Zaid always works with intention, shares openly, and leaves ego at the door"

I've had the opportunity to work with Zaid as Senior Product Designers together at Recharge. I've seen Zaid tackle a number of difficult UX challenges in our time together.

The thing about Zaid is that no matter how difficult the challenge, he always faces it eagerly with a smile on his face. He's willing to learn and is humble, and he wants to do his work well.

I've had the opportunity to work with Zaid as Senior Product Designers together at Recharge. I've seen Zaid tackle a number of difficult UX challenges in our time together.

The thing about Zaid is that no matter how difficult the challenge, he always faces it eagerly with a smile on his face. He's willing to learn and is humble, and he wants to do his work well.

Kayla S: Senior Product Designer

A little more about me

I lead end-to-end design from discovery through launch, aligning teams and simplifying complex, ambiguous systems into intuitive solutions.

My work spans interaction design, prototyping, and design systems across web and mobile, grounded in user research and accelerated by tools like Claude, Figma Make, and Stitch.

On the side, I co-run Rhizhome - a plant furniture brand - with my wife, Zainab, snap pictures on my travels, visit local art exhibits, and occasionally revisit a digital painting project that I probably should have abandoned ages ago.

I lead end-to-end design from discovery through launch, aligning teams and simplifying complex, ambiguous systems into intuitive solutions.

My work spans interaction design, prototyping, and design systems across web and mobile, grounded in user research and accelerated by tools like Claude, Figma Make, and Stitch.

On the side, I co-run Rhizhome - a plant furniture brand - with my wife, Zainab, snap pictures on my travels, visit local art exhibits, and occasionally revisit a digital painting project that I probably should have abandoned ages ago.

Let's collaborate

Got something cooking? Whether it’s just a sketch or fully scoped, I’m happy to help.
Shoot me a note: zaidalirasool@gmail.com

Zaidali Rasool, Rhizhome (C) 2026